Ryanair:
Corporate objective:
Ryanair’s objective is to maximise shareholder value throughfirmly establishing itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fare service.
Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.
How could this influence the functional strategies within Ryanair?
In the BUSS3 Exam it is very important to highlight the corporate objective stated in the case study.
Click on the picture above. What was the corporate objective for Superstyle plc?
What strategies might each funtional area have to develop to reach this objective?
Nice video on setting corporate objectives:
