Welcome to Ian's A2 Business Studies Blog

Welcome to this additional resource for A2 Business Studies. Lots of content and links relevant to the current classroom teaching.

Thursday, 26 June 2014

Selecting Marketing Strategies

Ansoff's Matrix

 
More details here.
 

 
 
Low cost versus differentiation:


More details here.

Video 2:
 
 
  
Risks and benefits of entering overseas markets:
 


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