Marketing
Objectives- the
goals of the marketing function which come from and are designed to help
achieve the corporate objectives.
Marketing objectives may include:
1. To maintain or increase market share.2. To target a new market segment of an existing market or develop a new market.
3.To develop new goods and services as a result of market research findings or technological developments.
Whatever the marketing objectives are, they should always be quantifiable targets so that success can be judged.
What is the SMART objective for this organisation? Click on the picture below.
- Corporate objectives
- Finance
- Human resources
- Operational issues
External Factors influencing the setting of marketing objectives
- Competitor actions
- Technological developments
- Economic change
